Sensory Design that Converts
Create unforgettable in-store journeys that drive engagement, footfall, and brand loyalty.
Application
Aurora for Retail
With the convenience of online shopping, brick-and-mortar retailers need more than just competitive pricing or accessibility to attract customers. To stand out and stay relevant, physical stores are looking to deliver something that e-commerce cannot - meaningful, memorable experiences that truly connect with customers.
That’s where we come in. By combining creativity with technology, we work with retailers to turn footfall into lasting engagement and browsers into loyal customers.
Multi-Sensory Engagement That Drives Results
We bring your store to life by engaging every sense — sight, sound, scent, and touch — through advanced technology tailored to your brand. Each immersive environment is crafted to your space, goals and vision, to forge genuine emotional connections with customers, turning every visit into a memorable, meaningful experience.
Captivating projections and dynamic lighting set the mood, while high-quality scent delivery subtly enhances the atmosphere. Tactile, sound-responsive features invite interaction, transforming your space into more than a display. These are fully designed experiences that capture attention, deepen engagement, and aim to build lasting loyalty to your brand.
-wdit.png)
Why It Works
- Boosting Brand Loyalty
Our immersive spaces invite customers into your brand’s story. Through sensory elements like signature scent branding and interactive storytelling, we create emotional connections that encourage loyalty and repeat visits. - Encouraging Impulse Purchases
By engaging customers on a sensory level, we help turn intrigue into action. Immersive environments can increase dwell time, spark curiosity, and drive spontaneous purchases. - Inclusive, Accessible Experiences
We believe exceptional experiences should be accessible to all. Our designs are welcoming and inclusive, catering to families, neurodiverse shoppers, and anyone seeking a comfortable environment.
Tech Applications Across Retail
- Flagship Stores
Leading retailers are transforming their flagship locations into immersive brand worlds, using sensory environments to showcase products in fresh, exciting ways. These spaces invite customers to explore, engage, and form deeper emotional connections with the brand. - Pop-Ups and Events
Brands are making a big impact at pop-ups and events by deploying modular sensory setups that bring their identity to life anywhere. These adaptable environments consistently attract attention, spark interaction, and leave lasting impressions.
- Seasonal Displays
Retailers are elevating seasonal campaigns with immersive combinations of scent, light, and projection. These experiences turn ordinary displays into memorable journeys, ensuring customers carry the brand in their minds long after the season has passed. - Wellbeing Zones
Forward-thinking stores are introducing calm, sensory-friendly zones to support mental wellbeing and inclusivity. These spaces offer customers a moment to relax and recharge, reinforcing the brand’s commitment to creating a thoughtful, people-first shopping experience.
