10 Years Strong: Aurora Scent & Aroma Co Mark Collaboration Milestone
A Decade of Scent-Driven Innovation
Scent has the power to transform experiences, and in retail settings, it can increase customer engagement by up to 40%. This powerful impact has been at the heart of the partnership between Aurora Scent and The Aroma Company, who this year celebrate 10 years of collaboration in delivering advanced, bespoke scent diffusion solutions.
Innovators in Scent Marketing
Ten Years of Shared Purpose
Over the past decade, the two companies have demonstrated how carefully crafted aromas can deepen brand engagement, strengthen emotional connections, and even enhance workplace wellbeing and productivity.
About Aurora Scent
Aurora Scent is the specialist sensory and immersive division of Osborne Technologies Ltd, a UK-based leader in innovative AV and technology solutions. Through its Aurora Scent range, the company designs and manufactures high-performance, cost-effective scent delivery systems that transform environments and enhance experiences through the power of smell.
About The Aroma Company
The Aroma Company is a UK-leading innovator in scent marketing, creating bespoke aroma solutions for some of the world’s most recognisable consumer brands. With a wealth of experience, the company helps clients harness the emotional power of smell to strengthen brand identity, influence purchasing behaviour, and drive meaningful consumer engagement.
“Smell is the most emotionally powerful sense we have,” says Sasha Lord, New Business & Sales Director at The Aroma Company. "Deeply connected to the brain’s limbic system, it triggers memory and emotion. Together with Aurora, we have redefined how brands can use scent to create memorable and engaging customer experiences."
Branded Sensory Storytelling
High-Profile Captivating Campaigns
The partnership has produced a series of high-profile campaigns, including:
- Marc Jacobs – Debenhams, Oxford Street: Striking daisy displays combined with nebulisation vapour technology created a captivating multi-sensory showcase for the launch of Daisy Love.
- Tiffany & Co. – St Pancras International: A scented Christmas tree brought a unique sensory dimension to the luxury brand’s festive installation.
- Absolut Vodka – Shoreditch, London: A bold mural enhanced with tactile 3D elements, fragrance-infused paint, and discreet scent diffusers filled the streets with strawberry and rhubarb aromas.
These projects demonstrate the ability of scent to draw attention, encourage interaction, and create lasting impressions.
A Shared Vision for The Future
Looking Ahead
“The next decade will see continued innovation in how we tell brand stories through scent,” says Craig Kilner, Product Manager at Aurora. “We are committed to creating immersive experiences that resonate with consumers on a deeper level.”
The companies’ shared vision extends beyond marketing and commercial applications. Scent plays a central role in Aurora’s immersive and sensory rooms, used in education, therapy, and wellbeing environments, where carefully selected aromas are integrated to evoke memories, influence mood, and enhance multisensory learning.
Marking this 10-year milestone, Aurora Scent and The Aroma Company reaffirm their commitment to pushing the boundaries of sensory storytelling, offering a proven, sensory-first approach that connects with audiences in ways words and visuals alone cannot.
