As the demand for meaningful moments grows, immersive experiences offer multi-industry potential, turning spaces like shopping centres, hotels, and museums into engaging and memorable destinations.
The Experience Evolution
65% Rise in Travel and Experience Spending
Between 2019 and 2023 there had been a 65% increase in spending on travel & experiences, while consumer goods had just a 12% increase.*
From the entertainment industry to retail, consumers are seeking experiences over products.
As the demand for meaningful moments grows, immersive experiences offer multi-industry potential, turning spaces like shopping centres, hotels, and museums into engaging and memorable destinations.
Escaping the Everyday
75% Want to Be Transported by Stories
75% of people in the US, the UK, and China say they like to be transported to other worlds through stories and narratives.*
Whether it’s being transported into fictional universes or whisked away to sunny destinations, immersive environments tap into this desire.
Large-scale projection, sound, and scent offer audiences a chance to experience the narrative, not just observe it.
From Sight to Sensation
Making Experiences Truly Felt
We’re moving beyond visual elements to include sound, touch and even smell in our communications.
Bobby Ford, Executive Creative Director, Havas Play*
By layering projection with spatial audio, environmental effects and scent, brands can create an all-encompassing experience. These sensory cues work to create emotional impact, making the experience not just seen, but truly felt.
Where Brand Meets Immersion
63% of consumers seek brands that can provide multisensorial moments.
Brands must go beyond the basics, creating experiences that express their identity through sight, sound, scent, and touch.
Multi-sensory spaces let consumers fully immerse themselves in the brand story.
Transform moments with Aurora
