About the customer
Absolut Juice is an internationally recognised vodka brand known for its distinctive bottle design and creative, boundary-pushing marketing campaigns. Through experiential activations, the brand brings its identity to life in unexpected ways, creating memorable encounters that connect consumers with its products.
The project
Working in partnership with The Aroma Co, Aurora helped bring Absolut’s new flavour to life through an innovative street-level scent activation in Shoreditch. Custom scent-diffusion technology was combined with fragrance-infused paint and discreet scent diffusers to release the distinctive aromas of fresh strawberry and rhubarb into the surrounding environment. As pedestrians passed through the area, the installation created an unexpected sensory encounter, connecting scent with the brand’s flavour profile and demonstrating the potential of ambient fragrance in experiential marketing.
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