About the customer
Marc Jacobs is a fashion and fragrance brand known for expressive design and distinctive visual identities. The Daisy fragrance collection is particularly recognisable for its playful daisy motif, which has become a defining feature of its packaging and wider campaign imagery.
The project
To launch Daisy Love at Debenhams on Oxford Street in London, an immersive scent station was built around the fragrance’s beach-inspired character. Oversized daisies, styled to echo the iconic flower on the Daisy bottle, invited shoppers to walk around the installation and stop to experience the scent. Two of the giant daisies incorporated scent diffusers that released Daisy Love as people passed by, bringing the fragrance directly into the retail environment and turning the product launch into an interactive, multi-sensory encounter.
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