About the customer
Marc Jacobs is a fashion and fragrance brand known for expressive design and distinctive visual identities. The Daisy fragrance collection is particularly recognisable for its playful daisy motif, which has become a defining feature of its packaging and wider campaign imagery.
The project
In partnership with The Aroma Company, Aurora Scent supported the Marc Jacobs Daisy Love Eau So Sweet activation through the provision of scent diffusion technology, helping bring the campaign to life through an immersive, multi-sensory brand experience. By combining scent machines with distinctive visual displays and interactive elements, the activation demonstrated how smell can enhance brand storytelling, create memorable experiences and deepen consumer engagement.
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