About the customer
Tiffany & Co. is a luxury jewellery and accessories brand with a distinctive visual identity, including its signature blue packaging and elegant fragrance collections. Its experiential campaigns bring the brand into public spaces, creating unexpected encounters that extend beyond traditional retail.
The project
In November 2019, Covent Garden’s East Piazza was transformed into a New York-inspired ice rink in collaboration with Tiffany & Co. At the centre of the experience was an oversized, four-foot bottle of Tiffany Eau de Parfum, set within a snow-globe-inspired display. Aurora was involved in the scent diffusion technology that brought the activation to life, releasing the fragrance’s sparkling floral scent at intervals throughout the day. Skaters and passers-by could experience the perfume as they moved around the rink, while Tiffany Blue details and fragrance-led design transformed the seasonal attraction into an immersive expression of the brand.
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