About the customer
Tiffany & Co. is a luxury jewellery and accessories brand with a distinctive visual identity, including its signature blue packaging and elegant fragrance collections. Its experiential campaigns bring the brand into public spaces, creating unexpected encounters that extend beyond traditional retail.
The project
For Christmas 2018, Tiffany & Co. partnered with St Pancras International to create a 43-foot Christmas tree featuring thousands of decorations, including hundreds of replicas of the brand’s Signature Eau de Parfum bottle. Aurora was involved in the scent diffusion technology that brought the installation to life, dispersing the perfume’s sparkling floral fragrance throughout the station’s Arcade at intervals during the day. Accompanied by a dedicated Tiffany fragrance shop, the installation combined visual spectacle and immersive scent to create a memorable festive experience for commuters and visitors.
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