About the customer
Viktor&Rolf is a Dutch fashion house known for its conceptual designs and theatrical approach to fashion and fragrance. Its Flowerbomb perfume is defined by a rich floral character, making scent a natural part of the brand’s visual and experiential identity.
The project
In 2019, Viktor&Rolf brought Flowerbomb to the Natural History Museum Ice Rink in London through a multi-sensory experiential campaign. Working with The Aroma Company and Aurora, the activation used ambient scent-diffusion technology to disperse Flowerbomb’s distinctive floral notes throughout the venue. The fragrance became part of the wider ice-rink experience, surrounding visitors with the scent as they enjoyed the setting and extending the campaign beyond the perfume bottle itself.
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